Top academic institutions employ strategic, well-executed communications to project their excellence – and their brand is a vital element of effective marketing and communications. To that end, the Steven J. Green School of International & Public Affairs has launched a branding program.
On this website, you will find information about the Green School brand, including our brand positioning: mission and vision, brand promise and brand attributes. We have included the Brand & Creative Campaign Guide as well as tools to create consistent communications as we move to spread the word about our school to a wide variety of target audiences.
It is important that we stay consistent in both our messaging and graphics so we can increase the Green School’s perception, brand recognition and impact.
Questions regarding Green School branding should be directed to Todd Ellenberg, Assistant Director, Marketing and Communications: tellenbe@fiu.edu, 305-348-5360.