Kenneth James Lipartito
Office: DM 386
BioProfessor Lipartito's areas of specialization are economic and business history and the history of technology. Most of his research has been on the United States over the past century, although he also engages in comparative work on Europe and maintains a strong interest in the Atlantic world. By combining an understanding of the material dimensions of history—markets, businesses, technological systems—with an appreciation of their cultural and political ramifications, he challenges students to develop their own understanding of the evolution of modern society. He brings this multifaceted approach to his publications as well as to the classroom, where he regularly covers business history, the history of the global economy, political economy, the history of technology, as well as Atlantic civilization and twentieth century America.
"Subliminal Seduction: The Politics of Consumer Research in Post-World War II America," in Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann, eds., The Rise of Marketing and Market Research, Palgrave Macmillan, 2012.
"Regulation Reconsidered: The Telecommunications Industry since 1975," Enterprises et Histoire 61 (December 2010), 164-191.